This photo was taken during the Spring Tokyo Game Show of 2001, which was held from the 30th of March to the 1st of April. It shows a chap doing his best Wesley Snipes impression in a trendy leather jacket, as he plays the demo of Real Racer IX. Next to him, a much smarter-looking guy is watching him play. Obviously the assumption here is that the guy on the right was probably someone who had some kind of involvement with the development of the game, and was overseeing the demo booth. The game itself, like its name suggests, is a racing game, appearing to be of the long-distance running variety.
The gameplay onscreen shows a female athlete running down what looks like the longest, loneliest highway in existence. Despite the woman being the only runner on screen, the HUD shows a position counter of 6 out of 6, meaning there was bound to be a mob of computer opponents lurking somewhere around the corner ahead. The guy playing was probably just a bit rubbish.
Doing a reverse image search on the photo in question, I was led to one result: this old article on a Japanese gaming website called "Game Watch", detailing the Tokyo Game Show of Spring 2001. Browsing through, there's some bits about presentations from Nintendo (showing off the upcoming Game Boy Advance!), as well as Capcom and Konami, and it appears that Microsoft were gearing up to unleash their first ever game console into the Japanese video game market, with what looked like a pretty heavy advertising campaign, featuring Bill Gates holding a Burger in one hand and an Xbox controller in the other. This can be seen in the photo below, trapped under the most unphotogenic bowl of Ramen I've ever seen.
Relegated to the end of the article, is the only bit of Dreamcast-related information, and that is where we find the photo that prompted this entire search...
