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Yes - There was a Dreamcast energy drink

I've said this more times than I care to remember, but the diversity of the promotional items Sega commissioned in order to spread awareness of the Dreamcast brand is staggering. The latest oddity I have discovered is this - the Dreamcast energy drink. 

There's precious little documentation about this canned beverage to be found online, and I only know of its existence due to one coming up for sale on eBay Germany

The auction description says: "Selling a rare Sega Dreamcast energy drink can. Condition is very good for its age. Very difficult to find. A must for every collector." Which tells me this may actually just be for an empty can, the sticky contents having been guzzled ferociously at some point in the distant past.

For the not insignificant price tag of €30, I'm happy to leave this interesting item for somebody with more disposable income to acquire (and drink, if the can is still full), but I'm sure you'll agree it's amazing that hitherto forgotten Dreamcast marketing material is still coming to the fore here in 2016.
'Flavoured with real Hitatchi SH-4 extract'

The other, rather creepy images below are of a rare outfit worn by promotional staff at a press event in Paris. It recently came up on eBay France and sold for over €100. With any luck, the buyer is now wearing it as they run around the local park scaring children.
To be fair though, I'd probably wear that myself. Not in the park though. Um.

1 comment:

  1. When concentration, stamina and endurance are key LOCO Energy keeps you going. Loco Energy Drink - Don't Stop go Loco!

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