Dreamcast Magazine from Paragon Publishing was the UK's best-selling unofficial Dreamcast publication during the system's natural lifespan. I bought it on more regular occasions than I purchased the official Dreamcast magazine because it was a bit cheaper, and was a little bit more tongue in cheek when it came to reviews and commenting on the Dreamcast's performance in the console war of the era. Sure, the official mag had the Dream On demo discs, but Dreamcast Magazine had total freedom to be as honest as possible, and this usually lead to some interesting exchanges between the editorial staff and software publishers which were usually printed in the mag, much to the amusement of readers.
