Showing posts sorted by relevance for query spud dive. Sort by date Show all posts
Showing posts sorted by relevance for query spud dive. Sort by date Show all posts

Is video of the Sega Spud Dive PR events 'lost media'?

Long time readers of the Junkyard will no doubt be aware of my penchant for the obscure, the esoteric and the forgotten. Naturally, due to my obsession with the Dreamcast, there's something of a Venn diagram crossover where all of these ingredients are thrown together - obscure, esoteric, largely forgotten stuff relating to the Dreamcast is my bread and butter. But never Marmite. Yuck.

Take for example, my quest to unearth the actual court documents relating the the City of Milwaukee's failed attempt to probhibit the US release of Jet Set/Grind Radio owing to the conurbation's battle with unauthorised graffitti. Or the (currently dormant) attempt to discover the identity of the female voice artist responsible for the "This is a Dreamcast disc..." warning that PAL Dreamcast owners are undoubtedly familiar with. And who can forget the publication of the Sega internal email that heralded the end of the Dreamcast, but recreated in the style of House of Leaves? There was something about the barber from the European Dreamcast TV adverts too. Another one of these wild flights of fancy was my attempt to document the lesser known Sega Spud Dive PR events - something I was even able to quiz none other than former Sega of America President Peter Moore on when he appeared on episode 100 of our podcast DreamPod.

1998 Spud Dive winner Daniel Aguilar receiving his prize from Peter Moore

I'm not about to retread old ground here though. No, as stated, we've covered the Spud Dive previously. What I'm specifically focusing on now is the fact that while the Sega Spud Dive events were reasonably well documented with photographs in magazines of the time; have seen first person blogs on the event posted online; and were also recapped on some PR focussed websites of the era, there doesn't seem to be any video of either Spud Dive event anywhere online.

Proof that Mark Wahlberg took video of a Spud Dive

To clarify, there were two seperate Spud Dives - one held in 1998 to mark the Japanese launch of the Dreamcast, where the prize was a US launch day console and all of the launch games (later presented by Peter Moore); while the second event was held around Thanksgiving of 2000 to raise awareness of the console during the height of PlayStation 2 launch window fever. The second event also featured two actors dressed as Presidential candidates Al Gore and George W. Bush, to give a 'newsy' angle, apparently.

Source: Retrovolve

That no video exists of either Spud Dive (or indeed a prior similar event held in 1997 to mark the launch of Sonic R) is particularly puzzling, especially because this article from organiser Provoke Media's website claims that several TV crews were in attendence at the 2000 re-run, and the event was featured in a news segment by the Craig Kilborn Show - a US TV show which was hugely popular at the time.

"All coverage of “The Sega Spud Dive” aired the week of Thanksgiving, the busiest shopping time of the year.  More than 82 broadcast results appeared, including the Craig Kilborn Show and the ABC, CBS and Fox affiliates in Los Angeles, Philadelphia, Washington DC, Miami, Atlanta, San Diego, Phoenix, Chicago, Dallas, Boston, Indianapolis, Denver, Cincinnati, Oklahoma City, Milwaukee and many others. 

"Los Angeles Daily News sent a photographer and ran a photo with a large caption featuring Sega Spud Dive.  95% of the results mentioned both Sega and Dreamcast.  Dreamcast sales went up 82% during Thanksgiving weekend, from previous weeks."

- Paul Holmes, Provoke Media

I have searched high and low for some footage from either Sega Spud Dive event, mainly because I want to witness the absurdity of people swimming through cold mashed potatoes in an attempt to win a Dreamcast/Dreamcast related goodies - but to date I have found zero evidence that actual video of the procedings still exists. I've searched for local news channels that focus on the Los Angeles area and also episodes of the Craig Kilborn Show from around the time period, but even these appear to be lost media in themselves. The article linked above also states that:

"After the event, B-roll was hand-delivered to stations that did not send a camera crew and submitted the photo to the Associated Press, Reuters, Entertainment Wire and LA News Wire, which was distributed via satellite and hand-delivered to local network affiliates to increase national exposure."

Where is this B-roll? Where are these news items that were distributed via satellite? Associated Press, Reuters and Entertainment Wire aren't exactly small outlets or organisations, so why can't I find a single trace of any of this online? There's even a camera operator in the background of the image at the top of this page! I realise that 1998 and 2000 were different times, and people didn't walk around with 4K video cameras in their pockets; but there were news camera crews in attendance...where is the video? I clearly have more questions that answers when it comes to video footage or TV news reports of hapless members of the public swimming through mashed potatoes to win a Dreamcast.

To this end, I'd like to know if anyone out there reading this has any more first hand memories of either of the Sega Spud Dives? Did you take part? Do you have video or do you recall seeing video on TV? Hell, are you Daniel Aguilar - the guy who won the original Dreamcast and took delivery from Peter Moore himself? Or are you Levi Buchanan who won the second Spud Dive competition? I know this is a massive long shot and I know that this obsession of mine is ultimatley pointless, but for some reason this bizarre publicity stunt absolutley fascinates me; and it is the relative lack of documentation, outside of a few magazine articles and online snippets (look here and here, and also from the 8:55 mark during the Video Game History Foundation's Dreamcast launch podcast episode) that makes it all the more alluring. Alas, approximately zero videos.

Anyway, that's all I really have to say on the Sega Spud Dive for now (promise!). Maybe video does exist, but I'm either looking in the wrong places or simply using the wrong search terms. Either way, I'm hoping someone will be able to point me in the direction of some video taken of either event, but for now I'm inclined to file Sega Spud Dive video footage under 'lost media.'

The Madness Of The SEGA Spud Dive

Sega's various Dreamcast advertising campaigns are well documented here at the 'Yard. We've looked extensively at the efforts of the Japanese, American and European arms of the company to push the Dreamcast brand and also witnessed the mixed results. However, there is one publicity stunt that there is comparatively little information about online: the Sega Spud Dive.

No, we haven't gone senile - you read that right. The Spud Dive was an attempt to drum up media attention for the Dreamcast in the US right around the time of the Japanese launch in 1998, and involved members of the public literally diving into a 2000 gallon vat of cold mashed potatoes to search for the letters that make up the words 'Sega' and 'Dreamcast.' The prize for collecting the letters within the 45 second time limit? One of the first Dreamcast systems at the US launch, along with all the launch games and $1000 in cash. Not bad for swimming around in cold mash for less than a minute. According to this report from the LA Times, 100 people took part in the first Spud Dive held on Hollywood Boulevard on the morning of Monday 23rd November 1998. Sega of America spokesman Dan Stevens said of the event:

"We've heard of consumers in America who are already putting down money for the systems, so we planned an event where fans could win them now. Since it's Thanksgiving week, what could be more appropriate than mashed potatoes?"
Indeed Dan, indeed. Using that logic, maybe Sony or Microsoft should get people to jump into a vat of cold kebab meat, chips and lager next time they release a game on a Friday. Or even better, have a truck-load of said games stolen the day before release (topical joke - check). Snark aside, the Spud Dive held in 1998 seems to have been something of a success, and the local news media certainly lapped it up. Any publicity is good publicity, even if it does involve getting mashed potatoes in every orifice.

The winner of the first prize on that fateful November morning was Daniel Aguilar, and true to it's word Sega presented him with his prize almost a year later in September 1999. Peter Moore was the man who had the honour of handing Daniel his prize.
Taken shortly before Moore set fire to the factory and ran away to Microsoft
The story of the Spud Dive doesn't end here though. Almost two years later Sega Spud Dive 2000 attempted to recreate the media frenzy of the original, and as documented in this assessment of the event (by the PR firm assigned to run the promotion), it was even weirder than the first:

As the holiday season approached, both the gaming and consumer media were focused on Sony PS2. Sega’s objectives were to generate coverage for Sega Dreamcast to reinforce the Sega brand and send the message that consumers would do anything to get their hands on Sega Dreamcast, the wise alternative to the expensive, hard-to-find PS2. This coverage would increase consumers’ intent to purchase during the fourth quarter.

A stage, 2,000-gallon above-ground pool, and a fully-equipped PA system were secured for the event. Sega Dreamcast signage was prominently placed in various locations to ensure coverage. In the hours leading up to the actual event, a lottery was held to select five participants for the contest. Access also hired two actors to portray George W. Bush and Al Gore, who were still officially tied in their presidential race to ensure that media had an additional newsy angle with a great visual. Changing rooms and clean-up areas were also secured for messy contestants.
Interestingly, the analysis of the event goes into detail about the media coverage that was given to Spud Dive 2000 (or Spud Dive 2K, as it's referred to); and that local news crews from various cities around the US were invited to either film proceedings or that B-roll was supplied to them for nightly news shows. However, a quick scout around sites like YouTube and Vimeo yields no evidence that any of this has been archived online - certainly not in the usual places, anyway.

Further to this, it appears that the first Spud Dive in 1998 was actually preceded by a much smaller pilot event in 1997 to mark the release of Sonic R on the Saturn; where a 350 gallon vat was filled with potatoes and contestants had to find a golden ring in order to win prizes. Here's the press release as archived by SEGA Retro. What's with all the potato, eh Sega?

In summary, Spud Dive 2000 was an attempt by Sega of America to hi-jack sales of the newly-released PlayStation 2 right before the busy Thanksgiving shopping period...and the pièce de résistance of the whole shebang? Having two actors portraying Al Gore and George W. Bush hanging around the event in an attempt to loosely tie the whole potatoey clusterfuck to the presidential elections. Hats off to them for trying something fun and original, but you literally couldn't make this shit up. Sony are literally about to embark on a world-crushing campaign of destruction with the PlayStation 2, and meanwhile Sega have members of the public jumping into cold mashed potatoes while two jobbing lookalikes prance around telling political anecdotes.

A few months later Sega cancelled production of the Dreamcast.

The Dreamcast Junkyard's choicest cuts and hottest takes of 2022

Well, another whole year has come and gone, and we're all a little older and a little wiser. All a little bit more wrinkly and decrepit. All a bit more wizened and broken. All a bit more...I think you get the idea. Anyway, as has become something of a custom here at The Dreamcast Junkyard, we thought it would be totally radical (dude) to round up the majority of the content we've posted here over the last 12 months; so you don't have to navigate the archive using that unweildy little sidebar thing.

Huge thanks must go to all the people who have continued to create content that we report on, and of course to those who have agreed to guest on our podcast. Thanks also to the team members who write the features, the news posts and the reviews; and of course thank you to you - our readers - who continue to visit the Junkyard year in, year out.

For your reading pleasure, presented below in a digestable list are some highlights from 2022. Not everything we've published is included, but if you're reading this on the desktop version of the blog you'll find the aforementioned unweildy little sidebar archive just down there on the right, from which you can find everything from not just 2022, but from the last 18 years of The Dreamcast Junkyard...

Shadow Gangs

Reviews

  • Ghoul Grind: Night of the Necromancer - Mike cast a critical eye over Woog Worx's interesting retro-styled, auto-scrolling, Halloween-themed platform adventure, and was particularly impressed with just how well executed the whole affair was.
  • Postal - Lozz suited up and dove in to Dan Redfield and WAVE Game Studios' Dreamcast fantastic release of Running With Scissors' blood-soaked 90s shooter, and was pretty impressed with what he saw. Twin Stick controls and complete DLC included on the disc were particular highlights.
Yeah Yeah Beebiss II
  • Yeah Yeah Beebiss II - In 2022 the Dreamcast played host to a port of a sequel to a game that never actually existed. That port was the simple yet enjoyable Yeah Yeah Beebiss II and Tom found that while the game was quite basic in design, it was also quite a fun little title.
  • Shadow Gangs - Showcasing just how diverse the range of new Dreamcast releases were in 2022, Lozz took a look at the visually impressive side scrolling brawler Shadow Gangs. While the aesthetics were a highlight, the game's difficulty level was seen as a slight negative.

Virtua Sriker 2 ver 2000.1

Retrospectives

  • Virtua Striker 2 - When is a football game not a football game? When it's Virtua Striker 2 of course! Tom took to the pitch in Sega's arcade football fest to see if Virtua Striker 2 holds up.
  • The Flashback series on Dreamcast - The Dreamcast has now recieved officially sanctioned ports of both Flashback and sequel Fade to Black. We joined Conrad B. Hart to see how well these ports fared on the Dreamcast.
  • Nettou Golf - Kev switched off Giant Killers, donned his most hideous golfing attire and interrupted a good walk when he investigated Nettou Golf, an NTSC-J title which he found to be surprisingly good fun.
Maximum Speed
  • 90 Minutes: Sega Championship Football - 90 Minutes represents one of the most turgid footballing experiences one can find on Dreamcast; however the NTSC-J version (titled J.League Spectacle Soccer) is one of the very best to grace a GD-ROM drive. How so? Find out in Tom's retrospective!
  • Maximum Speed - The Atomiswave played host to a number of interesting games that were never ported to other platforms, and Maximum Speed is one such title. A sort of Daytona-lite that features stock and open wheel vehicles, and some of the most annoying sound effects you're ever likely to hear.

Flyer for Premier Eleven

Features and News

  • The Hunt for Premier Eleven - Premier Eleven is often seen as the greatest football game the Dreamcast never got. By 'often,' we mean 'by us.' This elusive Atomiswave title does exist in very limited numbers out in the wild, but so far it remains undumped. Join us on this most whirlwindy of investigations.
  • Brave Little Abacus - Lewis went down the rabbit hole of discovering why this celebrated band used a Dreamcast during their live shows, and even managed to bag an interview with Brave Little Abacus frontman Adam Demirjian, who explained the reasoning behind it, as well as his general admiration for the console.
  • Dreamcast translation projects - The Dreamcast English translation scene appears to be going from strength to strength, and so our resident translations specialist Lewis brought us news on projects involving such NTSC-J titles as Radirgy, Chaos Field, Panzer Front, Puyo Puyo~n, Cool Cool Toon and RUN=DIM as Black Soul.

RUN=DIM as Black Soul

  • The Dreamcast indie scene enters a 'Golden Age' - Lozz took a deep dive into the indie scene on the Dreamcast, as more and more games are released and new publishers enter the Dreamarena (sorry).
  • Where are they now? - ODM's '100+ New Games' - The Official UK Dreamcast Magazine famously printed a '100+ New Games' feature in the July 2000 issue, and so Andrew decided to delve into the history books to find out what happened to them all. Did all of these games materialise...or was it all just pie in the sky?
  • VM2 'next-gen VMU' from Chris Daioglou - Serial Dreamcast peripheral upgrader Chris Daioglou returned in 2022 with a vision for a next-gen VMU. Titled VM2, the project was launched on Indiegogo and smashed its funding goal. Read about it here.

RIP Mr Yukawa

  • A farewell to Hidekazu Yukawa - News of former SEGA Japan Managing Director Hidekazu Yukawa's passing was reported in June 2022, after the great man died in June 2021 aged 78. Here, Lewis respectfully paid tribute to his legacy, and detailed every time Mr Yukawa appeared in a Dreamcast game. Rest in peace Mr Yukawa, gone but not forgotten.
  • Gauntlet Giveaway! - Midway's Gauntlet Legends offered a pretty sweet deal to anyone who bought the game - send in proof of purchase and receive a set of pewter miniatures based on characters from the game. Through a series of bizarre events, Tom ended up with a set of these miniatures and here's what he thought of them.
  • The 'All About Dreamcast' VCD - Lozz managed to bag himself a copy of a Chinese-language VCD sold in Hong Kong and Taiwan titled 'All About Dreamcast,' and being the dutiful digital preservationist that he is, then went and ripped it and uploaded the contents to YouTube.

SEGA Spud Dive

  • Is video of the Sega Spud Dive lost media? - The Sega Spud Dive was a publicity stunt that involved people swimming through vats of mashed potatoes to win Dreamcast related prizes, and we've covered it several times here. However, there doesn't appear to be any video of the events...which is odd considering the numerous film crews in attendance.
  • Remute Generations - A music CD with exclusive Dreamcast functionality and visuals created by Duranik? Yes please! Here, Tom took a look (and a listen) to Remute's latest release - Generations.
  • Title Defense: Dreamcast's lost boxing sim - Title Defense was intended to be a more simulation-based alternative to Ready 2 Rumble, but sadly it was never released. That didn't stop the game being featured quite regularly in magazines of the era. Tom took a look at what could have been, had Climax not shelved this intriguing title before it could muster a defense. See what I did there?

[lock-on] Volume 003

  • [lock-on] Volume 003 Dreamcast special - [lock-on] Volume 003 offered a veritable smorgasbord of Dreamcast content, some of which was created by the very people who write the guff on this blog. Once the disclosure was out of the way, Tom took a look between the pages and offered a wholly unbiased opinion.
  • Dee Dee Planet playable online - Dee Dee Planet was a pseudo sequel to ChuChu Rocket! that would offer online gaming to Dreamcast owners. Sadly, it was never released. That was until the Dreamcast community got hold of it, released it and added online functionality in 2022. Most impressive.
  • Dreamcast Mini: Hopes and Prospects - The promise of a 'Dreamcast Mini' has been doing the rounds online for years, but how would it work, really? Would Sega even be able to turn a profit from such an expensive endevour? Lozz threw caution to the wind and offered his thoughts.

RIP Bernie Stolar

  • Show Report: Nottingham Video Games Expo - The Junkyard Crew took a rare trip out into the real world to take part in NottsVGE, where we met some industry legends, drank some beer, played some games and generally had a thoroughly nice time.
  • TMNT: The Cowabunga Collection lands on Dreamcast - Dreamcast coding legend Ian Micheal decided that he wasn't overly impressed with Konami's decision to skip the Dreamcast when it came ot releasing TNMT: The Cowabunga Collection. So he went ahead and created his own version...which is arguably better than Konami's. So there.
  • Bernie Stolar sadly passes away - The late Bernie Stolar is credited as being the father of the Dreamcast, and it was with great sadness that we learned of his passing in June 2022, aged 75. In this rather sombre news update, we paid our respects to the gaming industry giant. Rest in peace Bernie Stolar, who will forever be remembered as the force behind the creation of the Dreamcast.

Dreamcast Gold Ingot from RetrOldTech

  • There's gold in them there Dreamcasts! -  Lewis took a look at the tongue-in-cheek offering of a gold bar made from reclaimed precious metals out of Dreamcast consoles. Clearly a prank novelty item from RetrOldTech, but one we couldn't help but applaud for its downright weirdness.
  • Dashy no Blast demo released - Talented indie developer Voxel surprised us all with the release of playable Halloween-themed demo Dashy no Blast in October 2022. Playing like a better version of Cannon Spike, this promising demo hit all the right notes.
  • Cuphead on the Dreamcast?! - Developer Aionmagan created this rather nifty proof of concept Cuphead demo for the Dreamcast back in June. While it is very limited in scope (it's basically one screen), it proved that the Dreamcast could cope with Studio MDHR's amazing animations, if nothing else.

Dreamcast magazines for preservation

  • Dreamcast Magazines: Appreciation and Preservation - Lozz presented this rather well researched appeal for Dreamcast magazine preservation, taking a look at the various periodicals that catered for the platform and asking for Dreamcast owners to plunder their attics and cupboards for missing issues.
  • RetroAchievements adds Dreamcast support - Ross popped up after a lengthy hiatus to report on RetroAchievements adding Dreamcast games to its database of supported titles. For those uninitiated, RetroAchievements basically adds trophies to games from all manner of classic systems, so having Dreamcast added was a pretty big deal.
  • Using AI art to create Dreamcast images from hell - On a particularly boring day back in May, Tom decided to see what would happen if he prompted an AI image generator with terms like 'Dreamcast' and 'Jet Set Radio.' This article was the result. You're welcome.

Sonic Adventure
  • Sonic Adventureland: A Roller Coaster of Love - Brian bought a ticket and took a ride through Sonic Adventure's numerous roller coaster themed Action Stages, reminiscing about some of the real life theme parks he'd also visited along the way.
  • SEGA Powered issue 5 - Issue 5 of SEGA Powered magazine was fairly heavy on the  Dreamcast content, and naturally we thought it would be nice to have a flick through its pages here at the Junkyard.
  • Hermes: Limited Edition - Lewis finally managed to snag a copy of the excellent indie title Hermes, and it was a copy of the rather nice limited edition which came bundled with a special Hermes-branded VMU.
  • Spring News Round-up - A lot of Dreamcast news happened during the month of April, and Lewis was on hand to document the creation of a Dreamcast bedding set, the release of a Mega Duck emulator and a bunch of new indie games.

Interviews

  • Driving Strikers - Jaz tracked down and chatted with Luke 'Kazade' Benstead to discuss the concept behind the upcoming online-enabled Rocket League style title for Dreamcast, Driving Strikers.
  • Video Game History Foundation - wasn't really sure where to put this one so I settled on including it here. Tom and Brian joined Frank Cifaldi and Kelsey Lewin from the Video Game History Foundation's History Hour podcast to discuss the US and European launches of the Dreamcast, and also the history of this very blog.

DreamPod episodes

If you're a regular listener to our podcast, then you'll know that we occasionally have special guests on the show to discuss their own history with the Dreamcast. Below are some of the highlights from the past year, however all of our regular 'news' episodes can also be found at Buzzsprout here.

  • In DreamPod 103, we welcomed writer, producer and director Jörg Tittel, who previously wrote for the Official US Dreamcast Magazine. In this wide ranging chat, Jorg discussed how he got involved in writing for the magazine, and how his friendship with the late Shinya Nishigaki resulted in a cameo appearance in Illbleed.
  • DreamPod 106 saw us welcome WAVE Game Studios' Daniel Crocker and SEGA Powered editor Dean Mortlock. In this episode we chatted about how WAVE Game Studios was formed and how they have taken the Dreamcast scene by storm; and we also discussed Dean's history in magazine publishing, from his time at SEGA Power through to his latest venture SEGA Powered.
  • Shenmue Dojo were our honoured guests on DreamPod 108, with James Brown and Matt Oliver joining us to discuss all things Shenmue. From the origins of Shenmue Dojo, to the release of Shenmue World, thoughts on the cancellation of the Shenmue animated series, and even a Shenmue quiz, if you're a fan of Yu Suzuki's magnum opus, this episode will be right up your street.
  • DreamPod 109 was tinged with both sadness and joy, as while it was a characteristically enjoyable romp through the year 2002 with the team from Dreamcast Years, it also marked the very last episode of the DCY Podcast (well, unless you backed the physical minidisc release of the actual final, final episode as part of the Dreamcast: Year Two book).
  • Our guests for DreamPod 111 were Dan 'The Mega' Driver and James 'The Segaholic' McGhie, who together are known as The SEGAGuys. In this episode, we chatted about Dan and James' entry into the world of Sega, their own podcast and YouTube channel, hypothetical Dreamcast sequels and of course there was a Sega-themed quiz.
  • In DreamPod 112 we were lucky enough to be joined by former SEGA Europe marketing director Giles Thomas, who spoke to us about how he was handed the task of launching the Dreamcast in Europe. From his time at MTV and VH1 music channels to joining Sega and overseeing the marketing campaign across the continent, Giles offered us a goldmine of interesting tales from the early days of the Dreamcast. 

"Cupcake anyone?"

Videos

  • Giant Killers series - I felt it was only right to include this here simply due to the sheer amount of love Kev (pictured above, replete with his stash of cupcakes) has poured into this series. Yes, if you find yourself yearning to watch a middle-aged man from Northamptonshire play through season after arduous season of Dreamcast football management sim Giant Killers, then you are in for a treat. Head over to our YouTube channel and feast your eyes and ears on Kev's superlative series. Don't bother looking at any of the other recent stuff as it's pretty much all embedded in the articles featured above. I just wanted to give Kev some recognition for this labour of love. And mention his cupcakes again.

What's next?

Naturally, we can't predict the future. However what we can do is commit to continuing the same level of slightly obsessive coverage of any and all noteworthy Dreamcast related news happenings, and a steady stream of new podcast episodes, news, reviews and features over the next 12 months. Everything we produce here is done purely for a love of the topic, none of us do this as a regular job - we are simply a rag tag band of  hobbyists (if that's the right term). If you'd like to support us though, you can do so by visiting our 'Buy me a Coffee' page here.

You can also continue to follow us on Twitter, join our Facebook group, join our Discord, subscribe on YouTube or simply leave us a nice (or horrible) review over on Apple Podcasts (or wherever you may get your podcasts). It all helps and is hugely appreciated. Here's to another great year of Dreamcast related goodness.

The Dreamcast Beach Football Challenge

On the 15th July 2000, Sega held the inaugural Dreamcast Beach Football Challenge at Richmond Athletics Ground in Essex, UK. I say 'inaugural,' but I'm pretty sure there wasn't a repeat event the following year, as by April 2001 Sega had already taken their ball and gone home. Regardless, this event is quite interesting as it was primarily hosted by Sega Europe as a marketing campaign designed to spread awareness of the Dreamcast in Europe and the UK. Plus, the event was helped no end by the international footballing glitterati that was invited to take part.
What I wouldn't give to own that tent in the background.
Most notable amongst the sporting royalty was none other than Manchester United legend Eric Cantona, who represented with a team of French ex-international players. Other teams taking part in the tournament included Manchester United Greats, Liverpool Legends and Arsenal Allstars. Naturally, the other teams comprised ex-players from the respective clubs, and by all accounts the event was a huge crowd pleaser. According to this article from 2000, Sega imported over 750 tonnes of sand for the games to be played on, and over 4,000 spectators crammed into the venue to watch the footballing magic unfold. Elsewhere, according to a small report in Dreamcast Magazine issue 12, there were multiple console pods dotted around and lots of freebies for the attendees. France walked away the victors (thumping Manchester United 5-3 in the final), but check out these photos of this lesser-known Dreamcast event:
We're pretty confident that this whole thing was a lot more credible than the Sega Spud Dive, but ultimately it did little to alter the Dreamcast's fortunes. Were you at the Dreamcast Beach Football Challenge on that July day in 2000? Did you grab any merchandise? If so, please share your memories of the event in the comments section!

Dreamcast Origins and Potatoes

I haven't written in a bit, and I think it's been long enough, so let's have a bit of nostalgia! Namely, my first interactions with the Dreamcast. Oh, and my thoughts on a certain Sega publicity stunt.

Not mine, but it's the same version. Best swirl, BTW

We were never ones to get a video game system new, so I had an NES and Sega Pico a few years after their heyday (Well, the latter for sure. I was born just as the SNES was coming into its own.) Anyway, one day around the year 2000 or 2001, we go to Best Buy and purchase a Dreamcast. According to a extremely reliable source (Wikipedia, of course) we purchased it just as it was phasing out. Not exactly new, but the closest I'd been to that point.

Dreamcast Magazine Issue 17

Issue 17 of Paragon Publishing's unofficial Dreamcast Magazine was available to purchase in UK corner shops from 28th December 2000. Costing just £2.99 and nestled in amongst the Buckfast and Wham Bars, issue 17 featured Ubisoft and Darkworks' Lovecraft-inspired horror adventure Alone In The Dark: The New Nightmare on the cover; alongside Tony Hawk's Pro Skater 2, Resident Evil 3: Nemesis and Tomb Raider Chronicles. The biggest draw for buyers of Dreamcast Magazine issue 17 though, was the infamous cover-mounted free gift.
The Blaze Xploder DC Cheats CD was intended to be a sample of the full product, which allowed users to activate cheats in Dreamcast games. Promising exotic treats such as infinite lives, the removal of in-game timers, and naked characters (probably); the demo version bundled with issue 17 allowed gamers to implement certain 'pokes' in a limited selection of 'titles.' However, it quickly became apparent that while the disc did indeed work as intended, it also bestowed upon users the ability to completely bypass the regional lockout of the Dreamcast and thus opened the door for UK gamers to play NTSC-U and NTSC-J games on their PAL systems.
Imagine for a moment that you answered an innocent knock on your front door, only to be confronted by Professor X who proceded to explain that you were the heir to Stark Industries and were now the new Iron Man. Yes, I know I'm mixing franchises, but this is the kind of power we're talking about. Sort of. It isn't. Anyway, this wasn't the only time such a blunder glorious fuck up was made by a magazine in the UK (as this recent Eurogamer article from former DC-UK editor Keith Stuart will testify); but it was certainly the first time it happened with a disc given away by Dreamcast Magazine, and it probably didn't help Paragon's relationship with Sega Europe either.

In Search Of The Barber

The various Dreamcast advertising campaigns hold a certain fascination for me. The It's Thinking and Mr Sega/Yukawa campaigns from the US and Japan respectively were massively successful and we've looked at them in the recent past (just don't mention the Spud Dive). Before you groan 'not another advertising post' though, please bear with me. This is slightly different for reasons which will become apparent. The European advertising campaign for the Dreamcast launch was made up of several different TV and cinema adverts, but the one most people will be familiar with is this one:


The advert is known as Shave, and I'm sure you've seen it before or possibly even remember when it was shown on (European) TV and in cinemas back in that brief period in 1999/2000 when the world was gripped by Dreamcast-mania.

So let's break it down. Robbie Williams' Let Me Entertain You blares, rather appropriately from the speakers as a bunch of fresh-faced Foreign Legion recruits are lead into the barbers studio of some form of military installation. Three barbers await, and are labelled as players one, two and three and then quickly set about engaging in a battle to see who can shave their conscript's head the fastest. Player Two comes out on top as the guard looks on, the younger competitors beaten by the experience of their older adversary. Victorious, the character whom we will henceforth refer to as The Barber, gives a wry smile to the camera as the story comes to a close. It's not a bad advert by any means, and sets the scene perfectly - the Dreamcast was all about multi-player competition after all, what with all the online gubbins. There are some negative points, such as the way no game footage at all was used (and likewise in the other advert from this campaign entitled Buoy) but that's a different story.

Now, I did do a post fairly recently where I looked briefly at the (slightly xenophobic) European campaigns, but this time I want to focus solely on something that has been bugging me for a while: just who is the winning barber in this advert? For a very short period between 1999 and 2000, this gentleman's face was plastered all over TV and cinema screens; a poster showing him posing with a barber's chair and hair clippers could be found in pretty much every games shop in the land, and the vast majority of Dreamcast games came with a 'coming soon' pamphlet in the rear compartment with this guy all over them. But do a Google search for 'Dreamcast barber' or words to that effect...and do you know what you'll find? Nothing. Not a bean, other than a few images like this - most of which come from this very site:
So the question remains: just who is the actor who portrays The Barber? What is his name? Did he appear in any other productions and what did he make of his five minutes of fame? In the famous words of Sherlock Holmes, the game is afoot...

An Interview With Bernie Stolar

There are few people who are more intrinsically linked with the history of the Dreamcast than Bernie Stolar. Along with personalities such as Peter Moore and Hidekazu 'Mr Dreamcast' Yukawa, Bernie Stolar is extremely well known and was the man who kicked the whole party off. Here, in this candid interview we welcome Bernie to the Junkyard and pick his brains on the history of our favourite console and the current trends in the Dreamcast community.

DCJY: Hi Bernie, firstly let me just say how much of an honour it is to have you grace our site with your virtual presence! As huge fans of the Dreamcast, it’s quite awesome to have the opportunity to speak with you first hand. Never did I think way back in late 1999 when I picked up my first Dreamcast, that in 20 years' time I'd be conversing with the man who helped create the console!

Bernie Stolar: No problem, thanks for asking me. I consider it an honour that a product I helped create still has a loyal fanbase to this day. Thank you for keeping the 'Dream' alive.
Bernie delivering the Dreamcast keynote at GDC 1999
To kick things off, I wondered if you could enlighten those readers who may not be familiar with who you are and what your role was with the Dreamcast?

I was President and Chief Operating Officer at SEGA of America from July 1996 to August 1999. I was hired by SEGA of Japan CEO, Hayao Nakayama. I conceived the idea of Dreamcast and hired Peter Moore, Chris Gilbert, and the entire product development team.

You were at Sega of America from 1996 to 1999, all the way through the Dreamcast’s most important and formative years - can you recall the very first time you heard the name ‘Dreamcast’?

I believe it was called 'Dural' and later 'Katana' at one point. I want to say May of 1998 was when I first heard the term 'Dreamcast.'
On the topic of the early days of Dreamcast, can you recall which came first - Dreamcast or NAOMI? Or were they developed in tandem?


I believe NAOMI was released first. If I remember correctly, Dreamcast came about at a time when we were switching from Model 3 arcade hardware to NAOMI. I remember this because, I was disappointed with the fact that the Dreamcast would not really be able to support ports from both arcade units. I had wanted ports of several licensed units, including Star Wars Trilogy and The Lost World: Jurassic Park series. I felt these would be very popular, especially in the American market. To answer your question though, yes they were developed in tandem, definitely with the thought in mind that many of the games such as Crazy Taxi and House of the Dead 2 would be ported to Dreamcast. As a side note, I believe we also licensed the NAOMI architecture to Capcom, Namco, and Taito.
Early Dreamcast concept designs
Just sticking with the origins of the Dreamcast, were there really two different concepts for the Dreamcast in development? There are plenty of forum posts and articles online that state that there were competing projects - one from SEGA of America called Black Belt which was 3Dfx based, and another from SEGA of Japan called Dural which was NEC PowerVR based. Can you comment on these projects and how it was decided that the Dural concept was the one that won? If so, how different do you think the 3Dfx system would have been?

I believe SEGA of America wanted the 3Dfx version and SEGA of Japan wanted the NEC PowerVR. Both made sense for different reasons. With 3Dfx, there were more resources and documentation available for development in the US and Europe. That and it was understood that development would be easier, especially for PC ports. The NEC PowerVR made NAOMI ports simple and was easy to program, however, it was not as well supported (yet) in the US. I doubt Model 3 games would have worked too well on either. Although there was a PowerVR chip shortage when the Dreamcast launched in Japan, both chips had their pluses and minuses. In the end, I'm not sure it would have made too much of a difference.
Famously, you moved from Sony’s PlayStation division to work with SEGA of America in 1996. You're quoted in a VentureBeat interview as stating that the Saturn needed to be killed off as soon as you arrived. What were your initial thoughts on the fledgling successor to the Saturn? Did you envisage that the Dreamcast would become a huge success based on the hardware specs?

When I went to SEGA, they needed a new hardware system because the systems that they had were not selling – all eight of them. Saturn was not being supported by SEGA the way it should have been. When I showed up, it was my idea to develop a new hardware system that had the ability to play online. Before signing with SEGA, I racked my brain on a way to salvage Saturn, but it was just too far gone and too expensive and difficult to develop for. SEGA was nearly bankrupt, they needed a new console and they needed it quick. The only options were to go big or go home.