Showing posts with label Dreamcast launch. Show all posts
Showing posts with label Dreamcast launch. Show all posts

DCJY welcomes former SEGA Europe Marketing Director Giles Thomas

In this episode of the DreamPod, regular hosts Tom and Andrew are joined by former SEGA Europe Marketing Director Giles Thomas. During his time at SEGA Europe, Giles oversaw the European launch of the Dreamcast after effectively being headhunted by SEGA from his role at MTV. 

In this episode Giles explains how he was pursuaded to join SEGA, his vision for the European TV advertising campaigns, meeting the SEGA Japan hierarchy, being grilled by Anne 'Weakest Link' Robinson on the BBC's consumer affairs show Watchdog, the European Dreamcast launch event, the influence of Sony's PlayStation, Robbie Williams, blue swirls, PAL game cases, how the delay of the European launch affected sales of the console, SEGA Europe's relationship with the US and Japanese arms of the business, and also what - if anything - he would have done differently if given the chance to launch the Dreamcast all over again.

Remember you can grab the latest DreamPod and all of our previous episodes on Buzzsprout and pretty much anywhere else you get your podcasts from. Huge thanks to Giles for joining us to chat about all things Dreamcast. Giles now runs the branding consultancy Mimo Brands, who work with many of the most well-known companies around, so we really appreciate the time he took out to speak with us.

Is video of the Sega Spud Dive PR events 'lost media'?

Long time readers of the Junkyard will no doubt be aware of my penchant for the obscure, the esoteric and the forgotten. Naturally, due to my obsession with the Dreamcast, there's something of a Venn diagram crossover where all of these ingredients are thrown together - obscure, esoteric, largely forgotten stuff relating to the Dreamcast is my bread and butter. But never Marmite. Yuck.

Take for example, my quest to unearth the actual court documents relating the the City of Milwaukee's failed attempt to probhibit the US release of Jet Set/Grind Radio owing to the conurbation's battle with unauthorised graffitti. Or the (currently dormant) attempt to discover the identity of the female voice artist responsible for the "This is a Dreamcast disc..." warning that PAL Dreamcast owners are undoubtedly familiar with. And who can forget the publication of the Sega internal email that heralded the end of the Dreamcast, but recreated in the style of House of Leaves? There was something about the barber from the European Dreamcast TV adverts too. Another one of these wild flights of fancy was my attempt to document the lesser known Sega Spud Dive PR events - something I was even able to quiz none other than former Sega of America President Peter Moore on when he appeared on episode 100 of our podcast DreamPod.

1998 Spud Dive winner Daniel Aguilar receiving his prize from Peter Moore

I'm not about to retread old ground here though. No, as stated, we've covered the Spud Dive previously. What I'm specifically focusing on now is the fact that while the Sega Spud Dive events were reasonably well documented with photographs in magazines of the time; have seen first person blogs on the event posted online; and were also recapped on some PR focussed websites of the era, there doesn't seem to be any video of either Spud Dive event anywhere online.

Proof that Mark Wahlberg took video of a Spud Dive

To clarify, there were two seperate Spud Dives - one held in 1998 to mark the Japanese launch of the Dreamcast, where the prize was a US launch day console and all of the launch games (later presented by Peter Moore); while the second event was held around Thanksgiving of 2000 to raise awareness of the console during the height of PlayStation 2 launch window fever. The second event also featured two actors dressed as Presidential candidates Al Gore and George W. Bush, to give a 'newsy' angle, apparently.

Source: Retrovolve

That no video exists of either Spud Dive (or indeed a prior similar event held in 1997 to mark the launch of Sonic R) is particularly puzzling, especially because this article from organiser Provoke Media's website claims that several TV crews were in attendence at the 2000 re-run, and the event was featured in a news segment by the Craig Kilborn Show - a US TV show which was hugely popular at the time.

"All coverage of “The Sega Spud Dive” aired the week of Thanksgiving, the busiest shopping time of the year.  More than 82 broadcast results appeared, including the Craig Kilborn Show and the ABC, CBS and Fox affiliates in Los Angeles, Philadelphia, Washington DC, Miami, Atlanta, San Diego, Phoenix, Chicago, Dallas, Boston, Indianapolis, Denver, Cincinnati, Oklahoma City, Milwaukee and many others. 

"Los Angeles Daily News sent a photographer and ran a photo with a large caption featuring Sega Spud Dive.  95% of the results mentioned both Sega and Dreamcast.  Dreamcast sales went up 82% during Thanksgiving weekend, from previous weeks."

- Paul Holmes, Provoke Media

I have searched high and low for some footage from either Sega Spud Dive event, mainly because I want to witness the absurdity of people swimming through cold mashed potatoes in an attempt to win a Dreamcast/Dreamcast related goodies - but to date I have found zero evidence that actual video of the procedings still exists. I've searched for local news channels that focus on the Los Angeles area and also episodes of the Craig Kilborn Show from around the time period, but even these appear to be lost media in themselves. The article linked above also states that:

"After the event, B-roll was hand-delivered to stations that did not send a camera crew and submitted the photo to the Associated Press, Reuters, Entertainment Wire and LA News Wire, which was distributed via satellite and hand-delivered to local network affiliates to increase national exposure."

Where is this B-roll? Where are these news items that were distributed via satellite? Associated Press, Reuters and Entertainment Wire aren't exactly small outlets or organisations, so why can't I find a single trace of any of this online? There's even a camera operator in the background of the image at the top of this page! I realise that 1998 and 2000 were different times, and people didn't walk around with 4K video cameras in their pockets; but there were news camera crews in attendance...where is the video? I clearly have more questions that answers when it comes to video footage or TV news reports of hapless members of the public swimming through mashed potatoes to win a Dreamcast.

To this end, I'd like to know if anyone out there reading this has any more first hand memories of either of the Sega Spud Dives? Did you take part? Do you have video or do you recall seeing video on TV? Hell, are you Daniel Aguilar - the guy who won the original Dreamcast and took delivery from Peter Moore himself? Or are you Levi Buchanan who won the second Spud Dive competition? I know this is a massive long shot and I know that this obsession of mine is ultimatley pointless, but for some reason this bizarre publicity stunt absolutley fascinates me; and it is the relative lack of documentation, outside of a few magazine articles and online snippets (look here and here, and also from the 8:55 mark during the Video Game History Foundation's Dreamcast launch podcast episode) that makes it all the more alluring. Alas, approximately zero videos.

Anyway, that's all I really have to say on the Sega Spud Dive for now (promise!). Maybe video does exist, but I'm either looking in the wrong places or simply using the wrong search terms. Either way, I'm hoping someone will be able to point me in the direction of some video taken of either event, but for now I'm inclined to file Sega Spud Dive video footage under 'lost media.'

A Dreamcast Launch Retrospectacle: Celebrating/Ranking the Games of 9.9.99


Note: This post was originally published on September 9th, 2020 but most of it should still be relevant, even if some of my maths and Fall Guys references are not. I also enjoy the original Sonic Adventure way more now than I did back when I wrote this, and I was admittedly a bit harsh on the Midway games. Anyway, thanks for reading!

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Well, shit. It’s been 21 years since the Dreamcast’s North American launch. That makes it old enough to drink here.

Legally.

Of course, that’s hardly news for all you folks outside of the States. In Japan, the Dreamcast has been of legal libation consumption age for nearly two years, both because it came out almost a year earlier and because the nation’s legal drinking age is 20. Doubly so for most European countries. In Germany, kids as young as 14 can drink wine and beer with their parents’ consent, which means the Dreamcast has been allowed to partake in the devil’s sauce for over seven years (with permission from the Saturn and Mega Drive, of course). And apparently you Brits have been legally allowed to drink at home since you were five (?!) years old. If true, the Dreamcast has been pounding pints in the UK since the Nintendo DS was in nappies.

Anyway, I write all of this because I find it both a convenient and unnecessarily convoluted excuse to crack open some brewskies and reminisce about the Dreamcast’s iconic launch library all those years ago. In the spirit of the occasion, I’d like to think of this feature as a Dreamcast 21 run of sorts.

I’ve always been fascinated with video game console launches and the “next gen” titles that usher us into each new era of gaming. I believe these launches provide unique insights into how platform holders aspire to position their consoles and contribute to the broader evolution of the medium. Console launches give us a glimpse into the creative mindsets of developers seeking to innovate with the new technological possibilities afforded to them. Then there’s the sheer spectacle of it all, which can also be fun in itself.

When it comes to the all-time great console launches, I can’t think of a better time than the sixth generation. Leading the way, of course, was the Sega Dreamcast. You probably don’t need me to sell you on the brilliance of its launch collection. At least in North America and PAL territories (sorry, Japan), there was almost a magic surrounding it. From day one, the Dreamcast hosted a legendary library of excellent games, many of which remain widely revered by the Junkyard community. I’ve recently replayed all 19 of the North American launch titles and I’m surprised which ones have held up at least as well as, if not better than I expected. Others, less so. More than anything, revisiting the Dreamcast’s launch library has helped strengthen my appreciation for the creative risks Sega took with its final console debut, as well as the more enduring impacts its games ultimately had on the medium.

It boggles my mind to consider the rare confluence of factors that could've enabled the Dreamcast to spoil early adopters with such a wealth of launch day riches. Back then, and for a variety of reasons, console launch lineups seemed more crucial for setting the tone and tenor of the experiences we might associate with those platforms. Perhaps the relative technical strides between generations underscored the need to show off a diverse stable of games that could never have existed previously. And before development costs skyrocketed in the HD era, maybe it was easier for more devs to begin and finish their projects in the time between receiving dev kits and preparing for launch. At the very least, developers might've been freer to work in peace without us asshat fans yammering at them on social media all the time.

So now, after 21 years, I figured I’d share my thoughts on all 19 North American Dreamcast launch titles through a not-completely-sober, retrospective lens. Here are my totally biased and nostalgia-be-damned takes on the Dreamcast’s original launch lineup. And in no particular ord—actually, screw it. I’m not usually a fan of ranked game lists but I’m a couple of beers in at this point and I’m fine with being a hypocrite.

OK. Worst to first. Let’s go...

How Sonic Adventure Blue My Mind: Reliving the Hype

As we approach the 20th anniversary of the Dreamcast’s North American launch – 9.9.99 – I’ve been thinking a lot about my earliest impressions of Sega's final console and the reasons why I saved up my meager allowance to bring one home that day.

Sonic Adventure was undeniably the catalyst.

It was the game that jumpstarted my interest in Sega’s swansong console and in video gaming as a serious hobby. Over the subsequent decades, my sharp criticisms of the game have grown starkly at odds with my enduring fondness for it; yet neither sentiment has undermined, nor ceded ground to the other. 20 years onward, I continue to appreciate Sonic Adventure for a multitude of reasons but more for how it sparked my passion for the medium – and all the incredible experiences that would follow – than for the game it ultimately was. I’ve come to terms with the idea that, in a weird way, perhaps I'm nostalgic for a game that never truly existed.

Spoilers ahead for Sonic Adventure and Sonic 3 & Knuckles...and my childhood, for that matter.
Thanks to this magazine, I've been living the dream(cast) for the last 20 years. – EGM, Issue 112
In the beginning, 13-year old me was casually perusing the Electronics Boutique video game shop at a local mall. My mom was off shopping for shoes, or books, or circular saws, or whatever it is moms buy and I just wanted to kill some time. I wasn’t at all serious about video games; I still went outside back then. The nine-year-old Sega Genesis was the newest console I owned, and I had fallen completely out of the loop on what was happening around the then-modern gaming scene. Gazing at the rows of unfamiliar game boxes and jewel cases lining the store walls, I was bewildered. It’s like I had suddenly warped into gaming’s cynical, dreary future:
  • Tenchu: Stealth Assassins? Turok 2? Apocalypse starring Bruce Willis? Looks like all the games are trying to out-badass each other these days. How edgy.
  • Spyro the Dragon? Guess anthropomorphic dudes with ‘tude games will never die, huh? Oh, but this one breathes fire? Radical.
  • Glover? Jeez, brand tie-ins must really be out of control if the Hamburger Helper mascot has his own game now.
I was largely detached from the newfangled games of that era and honestly, it didn’t seem like I was missing out on much. But then I finally noticed something a bit more…let's say, familiar?

It was the November 1998 issue of Electronic Gaming Monthly. As I peered closer, I noticed the cover image looked vaguely like Sonic the Hedgehog. Hold on, it was Sonic the Hedgehog…except...was it? I recognized the blue spines and iconic red shoes – check and check – but this Sonic was staring at me with creepy green eyes and pointed coolly with his massive cartoon hands, inviting me to open this magazine to find out just what he’d been up to in the years since we last destroyed the Death Egg and returned the Master Emerald to Angel Island.

And so I did...
Beautiful. Glorious. Bullshots. – Also EGM, Issue 112
Turning right to the cover story, I was bombarded with a spread of gorgeous screenshots. Yep, it was Sonic the friggin’ Hedgehog alright, along with his furry pals Tails, Knuckles, and...other critters. The gang was all here and apparently they were poised for a triumphant return. And boy did their new game look amazing. To my untrained eye, these screens looked like some high-grade, expert Pixar-level stuff. I was already sold. I knew then and there I’d be buying this Sonic Adventures game and whatever platform it would…wait, Dream…Cast? Uh, Dreamcast? That sounds like some Engrish shit. Is Sega serious? 
The Sega None of the Above seems like an odd choice for a console name – but then again – so did the Dreamcast back then. – EGM, Issue 112, once again
But then the hype got real.