You Had One Job! - European Dreamcast Game Box Screw-ups

Since the beginning of time - well, gaming - video games have come in boxes with artwork. The artwork was put there to sell the experience to you, to convince you why the game inside that box was the game you needed to leave the shop with that day more so than any of the others. By the time our beloved little white SEGA box came onto the market, it was the sixth generation of gaming. Even games released for the microcomputers of the 80s had box art, so, by the late '90s, it was very much an established norm.

On the Dreamcast, there was a clear template for each region of how the box artwork should look. In Europe, you had the nice blue base template and logos; a front cover, a spine, and the back cover. So simple and elegant, everything looking uniform on a shelf... what could possibly go wrong?

Well, quite a lot it turns out...

Tokyo Highway Challenge

Right from day one, Dreamcast game publishers found sticking to simple templates difficult. Tokyo Highway Challenge (known as Tokyo Xtreme Racer in the USA) is actually one of the Dreamcast’s more under-appreciated titles. Leaning heavily into an Initial D vibe, the game places you onto Tokyo’s C-1 “highway” and tasks you with challenging and beating all the other illegal street racers in a quest to become the ultimate import racer. Quite how you do that in what are domestic cars in Japan I never did figure out, but that’s not what we’re here to discuss! So, how exactly did Crave fail on the console's European launch day with their game packaging?

Clearly using the white arc of the US theme.

Mistake: Using the US Dreamcast template on the front cover. Although it does at least look like they tried, seeing as they went to the effort of removing the little orange triangle that represents the console's power LED...

NFL Blitz 2000

Also on day one, it wasn’t just Crave who were struggling with the idea of box art. Step forward, Midway! In their defence (“DEFENSE!!!”), they did have more boxes to get right at launch with Hydro Thunder, Ready 2 Rumble and Mortal Kombat Gold all releasing alongside NFL Blitz 2000.

NFL Blitz 2000 is an arcade sportsball game. I hear it's good fun, but I won’t lie, I’ve never understood a sport called football where most of the game has the players holding the ball and running. Anyway, having graced us with multiple launch titles, I can confirm that Midway got the front and back of the game perfect. So far, so good. So what on earth could possibly go wrong from here?

Just the Dreamcast logo and the code on the spine.

Putting the game on a shelf only emphasises the issue even more... 

Mistake: Forgot to put the game's name on the spine.

Dreamcast Gaming on the High Street Stock CEXchange

This article is not endorsed by or sponsored by CeX.

With it being harder and harder to find retro games in the wild, especially PAL Dreamcast titles with an intact case, retro gaming is becoming an increasingly online-only affair.

Here in the UK, all but one of the brick-and-mortar gaming chains (GAME) have died out. There are some excellent independent game shops still soldiering on, though they are sparse and dwindling in number too. Fortunately though, we do have one last bastion of the high street in CeX (formerly Computer Exchange, and yes, it’s pronounced “sex”) where it is still possible to walk into a store and find surprisingly well-priced Dreamcast games on the shelves.

Better still, if you are looking for particular games, their website tells you exactly what they have in stock and where, allowing you to plan your very own road trip to secure your next classic. Or, if you don’t fancy the effort of leaving your house, you can order direct to your door, oblivious to the condition your purchased game is in, and running the risk of a brittle old PAL case being obliterated in the rough and tumble of the postal service.

Recently, the risks of what has become known amongst retro circles as “the CeX lottery” have been reduced marginally, as the retailer now distinguishes between games with and without their manuals (though you may still be left guessing whether or not the manual has ketchup stains). The other useful thing CeX provide is regularly refreshed pricing which tracks the current market, and, here at the Junkyard, we have meticulously studied these to bring you some small insights into the current PAL Dreamcast market.

CeX is actually how I unintentionally ended up re-entering the rabbit hole of all things SEGA Dreamcast back in 2016, when I stumbled upon a very nice condition Virtua Tennis for a mere £3.50 - which was possibly one of the most expensive “bargains” I’ve ever had.

How it all started (again)!

Believe it or not, despite what many say, the Dreamcast does still have a good selection of affordable games. Sadly, the console is also beginning to see an increasing number of titles with three-digit prices. We’re all aware of the MoHos and the Cannon Spikes, but 2024 seems to have ushered in more unexpected additions to the high-stakes ranks, and seeing as I have little else to do on this rainy British bank holiday Monday, I figured what better time to delve in to this than now?

DCJY welcomes former SEGA Europe Marketing Director Giles Thomas

In this episode of the DreamPod, regular hosts Tom and Andrew are joined by former SEGA Europe Marketing Director Giles Thomas. During his time at SEGA Europe, Giles oversaw the European launch of the Dreamcast after effectively being headhunted by SEGA from his role at MTV. 

In this episode Giles explains how he was pursuaded to join SEGA, his vision for the European TV advertising campaigns, meeting the SEGA Japan hierarchy, being grilled by Anne 'Weakest Link' Robinson on the BBC's consumer affairs show Watchdog, the European Dreamcast launch event, the influence of Sony's PlayStation, Robbie Williams, blue swirls, PAL game cases, how the delay of the European launch affected sales of the console, SEGA Europe's relationship with the US and Japanese arms of the business, and also what - if anything - he would have done differently if given the chance to launch the Dreamcast all over again.

Remember you can grab the latest DreamPod and all of our previous episodes on Buzzsprout and pretty much anywhere else you get your podcasts from. Huge thanks to Giles for joining us to chat about all things Dreamcast. Giles now runs the branding consultancy Mimo Brands, who work with many of the most well-known companies around, so we really appreciate the time he took out to speak with us.

Retrospective: UEFA Dream Soccer

If at first you don't succeed, try, try again. So goes the age old mantra; and try, try again Silicon Dreams did with its Dreamcast reimagining of the World League Soccer franchise. See, Sega Worldwide Soccer as it exists on the Dreamcast is not Sega Worldwide Soccer at all - it is in fact World League Soccer - a totally different game rebranded at the behest of Sega Europe desperate as it was to get a semi-decent footy title onto the Dreamcast. You may be confused as to why I mention Sega Worldwide Soccer here in a retrospective focussed on UEFA Dream Soccer, and this is because UEFA Dream Soccer is the threequel in the Sega Worldwide Soccer trilogy on Dreamcast. Clear as mud, no?

As a follow up to Sega Worldwide Soccer 2000 and Sega Worldwide Soccer 2000: Euro Edition then, UEFA Dream Soccer had a fairly steady, if not spectacular platform to build upon. Those previously mentioned titles were - as alluded to - remasters of sorts of the World League Soccer games from the PlayStation, Saturn, Nintendo 64 and Windows. As standalone titles, they were passable but not really in the same league as the original Sega-developed Worldwide Soccer games from the Saturn. The Saturn titles were an evolution of the Victory Goal series and completely unrelated, and I dare say if Sega had continued this franchise onto the Dreamcast instead of charging Silicon Dreams with taking the baton, then things could have been totally different. But I digress.

Released in 2001 (and previously known as Sega Worldwide Soccer 2001 during development), UEFA Dream Soccer arrived on the Dreamcast to relatively little in the way of fanfare. The stable of pre-existing football games on the platform boasted very little in the way of competiton to the FIFAs and the PESs of the world, and so there wasn't really much buzz around Dream Soccer. The fact that it was released exclusively in PAL territories probably didn't help, either.

The Dreamcast is often cited as a console that has no good football games, and EA's reluctance to bring FIFA to the platform (or indeed support it at all) is usually mentioned when reasons for its failure to gain mass market appeal are discussed. Likewise, the lack of a Pro Evolution Soccer/International Superstar Soccer game is somewhat puzzling when you consider that Konami did offer some decent support to the Dreamcast. So what you're left with if you want some kick-ball action on Dreamcast is a rather threadbare lineup consisting of a collection of titles that range from utterly dire (90 Minutes, European Super League) to average at best (everything else). 

But allow me to contradict my previous statement, because after spending some considerable time re-playing UEFA Dream Soccer and learning its foibles and accepting its flaws, my opinion on it has changed somewhat; I'd probably now go as far as saying not only is UEFA Dream Soccer the best football game on Dreamcast...it's also actually a pretty damn good game of footy in its own right.

Retrospective: Stunt GP

Way back in the mists of time, I took a look at the various radio controlled car racing titles on the Dreamcast. It may surprise you that there are no less than three different games featuring such toy vehicles battling for supremacy on miniature circuits in the Dreamcast's library; with Toy Racer and ReVolt complementing Stunt GP in the virtual toy box. This time though, I'm turning my attention squarely on Stunt GP, as it is a game I am very fond of and which doesn't really get a lot of time in the limelight. That's about to change though, as we navigate the plastic highways and byways of Team17's often overlooked foray into the international sport of bashing radio controlled vehicles around a deserted car park.

Released exclusively in PAL territories, Stunt GP joins titles like Giant Killers and Headhunter on the list of games that were never officially released in the rest of the world, and as such I wonder just how many people even know the game had ever seen a Dreamcast release. Stunt GP did receive a PC release and a later PlayStation 2 port, but the Dreamcast game is something of an oddity especially when you consider that Team17 released its other Dreamcast titles worldwide. 

Of course, the Wakefield-based developer is better known for its Worms franchise on Sega's little white box; with Worms World Party still being regularly played online via the magic of DreamPi. It's also worth noting that while Team17 developed Stunt GP, the game was published by Eon Digital Entertainment. Doing a bit of Googling, it appears that Stunt GP was due to be published worldwide by Hasbro but for some reason the deal fell through and Eon stepped in. I'd love to know more about why an NTSC release never happened, and who knows - maybe somebody reading this can shed some light on that particular mystery.

Either way, coupled with the lukewarm reception for the more widely-known PlayStation 2 variant, this PAL exclusivity is potentially the biggest reason for Stunt GP's relative lack of visibility on the Dreamcast. To my eyes, this is a great shame because - in my humble opinion - Stunt GP is actually one of the most enjoyable 'kart' style racers on the system.