It's Thinking

A few weeks back I was looking for some examples of Sega of America's rather excellent 'It's Thinking' advertising campaign and couldn't actually find any. Imagine my sheer joy today though when, while perusing the halls of YouTube, I discovered that a user by the name of 'tackangel' had gone to the trouble of uploading not one, or indeed two - but THREE different ads from the series. And in the abscence of anything constructive to write about, I thought I'd do the right thing and post them here for your viewing pleasure:







I'm quite fond of the image SOA created for their Dreamcast - it was much darker and imposing than the identity Sega Europe gave the PAL system and cost around $100m - probably about $99.9m more than Sega Europe spent. The pastel hues and cryptic, slightly aloof ads of the UK launch didn't really do much to stamp the Dreamcast brand on the collective consciousness of Joe Public, and for that I say "Damn you Sega Europe, damn you to Hell!"

7 comments:

The GagaMan(n) said...

Sega Europe never did a good console campain after the classic Pirate Sega ads. Cyber Razor cut!

Tomleecee said...

lol, I also vaguely recall one with a telly saying "do me a favour - plug me into a sega!" or summat like that. Halcyon days!

Anonymous said...

Hmm... right.. it's thinking... Quite so Tomleece.. It also feels like an intro to well produced snuff movie... Something like "Slaughtered Vomit Dolls"... Yikes.

The GagaMan(n) said...

Another note on why Sega Europe's Dreamcast campaigns sucked: they blew all their advertising money on getting their name onto the Arsenal team's kit. There was two other European teams they supported at the time too, but I can't remember who they were.

Pullmyfinger said...

It's Thinking always sounded like It's Stinking to me :(

Pierre LaStank said...

I enjoyed the "It's Thinking" ad campaign quite a bit. I liked the darker "feel" to it. Though I have to say, as much as I liked (and like) my Dreamcast, dark it was not. It never lived up to that part of the campaign.

fatherkrishna said...

I wonder why I was never swayed by the campaign.. its.. so.. shit...
But if I'm honest I never saw it. Its really shit and betrays the console it was meant to promote...
Damn you Sega!