A few weeks back I was looking for some examples of Sega of America's rather excellent 'It's Thinking' advertising campaign and couldn't actually find any. Imagine my sheer joy today though when, while perusing the halls of YouTube, I discovered that a user by the name of 'tackangel' had gone to the trouble of uploading not one, or indeed two - but THREE different ads from the series. And in the abscence of anything constructive to write about, I thought I'd do the right thing and post them here for your viewing pleasure:
I'm quite fond of the image SOA created for their Dreamcast - it was much darker and imposing than the identity Sega Europe gave the PAL system and cost around $100m - probably about $99.9m more than Sega Europe spent. The pastel hues and cryptic, slightly aloof ads of the UK launch didn't really do much to stamp the Dreamcast brand on the collective consciousness of Joe Public, and for that I say "Damn you Sega Europe, damn you to Hell!"