As I bid 2025 farewell to the tune of the traditional New Year's Eve song Auld Lang Syne, I contemplated the lyrics and their theme about leaving things in the past. I promptly disregarded that message and continued to write for a blog about a console that was discontinued 24 years ago.
But that idea of "farewells" sparked an idea — one that taps into a new collecting obsession I fell into in 2025. You see, I developed a bit of a bug for tracking down old Dreamcast magazines, specifically ones that were published in the UK. Although I was able to frequently play the Sega Dreamcast during its commercial heyday round a friend's house, I was probably too young for the magazines of the time to cross my radar, and even if they had, I probably would've been too busy reading the Beano and Dandy to care.
Anyhow, last year I managed to pick up several bundles of assorted issues of Official Dreamcast Magazine, Dreamcast Magazine (the unofficial one), and DC-UK. I quickly noticed a common thread with these lots, however. While I did manage to acquire some earlier issues in them, the majority consisted of each magazine's final entries. It seemed that the sellers were particularly keen to offload these last issues — and upon reading them, it was easy to see why.
As the death knell rang for the Dreamcast, there was a clear scramble from these magazines to reassure their readers that the console still had plenty of epic games on the horizon. As the issues wore on, however, the cracks began to show. The number of games reviewed in each issue dwindled, features became steadily less inspired, and page counts shrank. In the most egregious cases, past reviews were simply reprinted in a desperate attempt to pad out pages.
Of course, this strange editorial limbo couldn't last forever, and eventually each of these magazines would come to accept that the Dreamcast’s fate was a doomed one, and sail off into the sunset — most of them rather unceremoniously. Next issues were promised, but never came. Only one publication, Paragon Publishing's unofficial Dreamcast Magazine, managed to last long enough to earn itself the privilege of a proper send-off.
In what I hope to be an ongoing series, I will be taking a look at how each of the UK's Dreamcast magazines said their farewells —or didn’t— with an additional goal of uncovering what went wrong behind the scenes for those that ended prematurely. You know we love solving a mystery here at the Junkyard.
To start off, I'll be taking a look at Dennis Publishing's officially licensed offering, Official Dreamcast Magazine. Its final issue, issue 21, was released in June 2001.
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| My scan! |
The issue hit newsstands sporting a rather fitting PAL-blue cover featuring Sega’s iconic spiky mascot. Like the rest of the magazine, the cover is clean as hell — and perfectly timed to coincide with the mag’s review of Sonic Adventure 2. Readers would have also found Volume 22 of the Dream On demo disc adorning this issue's cover, which was responsible for its premium £4.99 price tag.
Depending on where you were in your Dreamcast journey, this demo disc may have proved to be either a blessing, or slightly disappointing. Rather than including playable previews of the latest upcoming titles, the 22nd instalment of Dream On served as a "best-of" compilation, packing in demos for nine Dreamcast bangers. These included Jet Set Radio, Metropolis Street Racer, Sonic Adventure, Virtua Tennis, Space Channel 5, Toy Commander, Tony Hawk’s Pro Skater 2, Ready 2 Rumble, and Ultimate Fighting Championship. Seeing as all nine of these games were voted into our Top 200 Dreamcast games list, with the majority of them ranking inside the top 30, it was a well-curated selection, and perhaps well-timed for any new Dreamcast adopters who had picked up the console following its price drop to £99.99 earlier that year. If you were a long-time ODM reader, though, you may well have played a fair few of these titles already thanks to the magazine’s high review scores, and were perhaps instead expecting demos for the brand-new Sonic Adventure 2 or Crazy Taxi 2. If that were the case, you might have been left feeling a bit miffed.
The magazine's editor, Warren Chrismas, made the reasoning for this demo selection clear in his note at the front of the issue. While he began by calling out the "gloom merchants" for insisting the Dreamcast was dead and buried months before —citing the high quality of both Sonic Adventure 2 and Crazy Taxi 2 as a reason for fans of the console to remain excited— this positive tone was soon contradicted by the sobering reality of Sega's situation.
