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| Dreamcast launch night on 9/9/99 at Electronics Boutique, Las Vegas. (Image credit: Next Gen Magazine, November 1999) |
Serendipity is a thoroughly wondrous phenomenon. I'm happy and confident to make this statement, as the parameters which lead to the following could quite easily be laid firmly at the door of said concept. See, a couple of weeks ago, I happened upon a fabulous interview conducted by The Retro Hour with one Alexander Danielian. Alexander was the store manager of the Electronics Boutique store at Sunset Galleria, Henderson, Las Vegas - the store which was selected by Sega of America as the flagship location for the launch of the Dreamcast on 9/9/99.
In that interview, Alexander explained how he was a pivotal cog in the Sega machine unleashing the Dreamcast on the expectant American public, and it was a truly fascinating glimpse behind the scenes. A few days after hearing the episode, a mutual friend, Jordan Freeman of Zoom Platform fame, reached out to me and asked if we here at the Junkyard would also like to speak to Alexander...and naturally I enthusiastically accepted.
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| Who even are you if you don't listen to The Retro Hour? |
I want to make it clear that you should absolutley also listen to or watch The Retro Hour's fantastic interview with Alexander (think of this interview as a supplementary piece), but I simply couldn't pass up the opportunity to really drill down into some specific Dreamcast-related insider info on that hallowed launch night, and pick Alexander's brain about some of the more esoteric aspects of the Dreamcast's brief tenure as the hottest new games console around.
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| Alexander was featured in Business Week for his outstanding Dreamcast sales performance. |
The following interview is pretty in-depth and therefore quite lengthy, but naturally all of it is exquistely interesting, so I encourage you to read every word. You might even learn something about one of the enduring urban legends about special edition Dreamcast consoles and Electronics Boutique...
DCJY: Hi Alexander. It’s a pleasure to be able to speak with you. Could you give a brief introduction as to who you are and how you are linked to the story of the Dreamcast?
Alexander Danielian: Sure, it’s great to speak to you Tom. My name is Alexander Danielian, and I was the district trainer and store manager at Electronics Boutique at Sunset Galleria, Henderson, a suburb of Las Levas, Nevada - which was the flagship location for the official North American launch of Sega's Dreamcast console, back on 9/9/99.