The Time a Bus Company tried to get Jet Set Radio Banned in the United Kingdom

While modern Sega tends to stick to the straight and narrow (i.e. reboot Sonic every other year, say they'll give us a new Crazy Taxi but only if it's some live service guff), they've certainly had some contentious moments throughout their history. At this point we've all heard about the United States Senate hearings concerning Night Trap. Throw a stone at YouTube and it's bound to land on a video covering the topic for the umpteenth time, not to mention countless deep dives into the Japanese multinational's various crappy business decisions. If you want to talk real controversial Sega history, how about the time they threatened a poor, innocent Dreamcast fansite with legal action? We're not still bitter or anything...

During the Dreamcast era, Sega found themselves in the sights of the city of Milwaukee's Common Council, who petitioned them to cancel the release of Smilebit's Jet Set Radio (or Jet Grind Radio, as it was known there in the US). The council claimed that the game would glamorise the act of graffiti tagging, with the fear being that it would encourage the young bucks of Milwaukee (geddit?) to transfer their petty vandalism from the virtual walls of Tokyo-To to the streets of Milwaukee itself. Ultimately, the game wasn't cancelled, but Tom's article on the whole saga is definitely worth a read.

The youths are going to graffiti your gran!

For a long time, we at the Junkyard believed that the Milwaukee incident —along with some controversy surrounding a graffiti competition held in San Francisco to promote the game— was the extent of the concern surrounding Jet Set Radio's apparent mission to turn the youth of 2000 into mindless paint-spraying zombies. This was until Antosk8er in our Discord shared something very interesting that we'd never seen before. Turns out there were some powers that be attempting to get Jet Set Radio withdrawn from sale here in the United Kingdom too...

What Antosk8er found was a PDF of a report dated May 2002 from the London Assembly Graffiti Investigative Committee titled "Graffiti in London". The committee in question, which was comprised of three politicians - each from one of the three main political parties (Conservative, Labour, Liberal Democrats) - was established in 2001 with the goal to “investigate graffiti across London, examining examples of best practice in its prevention and removal".

To be fair, those tags are pretty shit.

While I can definitely appreciate the artistry behind graffiti (no, this does not confirm that I am in fact Banksy), I can sympathise with the reasoning behind the establishment of this committee. In the foreword of the report, a 2001 survey is cited, which said that 77% of Londoners listed graffiti as “a quality of life concern". The report also mentions that "local authorities, transport organisations, businesses and private individuals [were] spending millions of pounds each year trying to prevent and remove it." But who needs money when you've got graffiti soul?

The report also painted a dreary picture of the effect graffiti was having on Londoners. "Graffiti has a negative effect on the lives of the thousands of Londoners who travel in vandalised, unpleasant buses and trains, and live in areas blighted by graffiti." And this, my sweet soul brothers, is where Jet Set Radio came into the picture.

Jet Grind Radio Vs The City Of Milwaukee

Milwaukee is a city that not only boasts a brilliant name (although still not on a par with the small hamlet of Shitterton in Dorset, England), but it is also the largest settlement in the US state of Wisconsin. I have personally never been to either Wisconsin or Milwaukee (or the United States, for that matter), but I have no reason to doubt that they are lovely places to live, work and play. So lovely even, that once upon a time the city council decided to team up with an organisation called Keep America Beautiful in an effort to take down their common enemy. Was this common nemesis crime? Invading aliens? Zombies? No. Nothing as malevolent as those: it was a video game.

Milwaukee. Probably.

A video game that, at the time was set for imminent release on the Sega Dreamcast - Jet Grind/Set Radio. The story goes like this. Upon learning of the upcoming release of Sega's graffiti and rollerblading title, the Milwaukee Common Council passed a resolution petitioning Sega to cancel the release of the game, citing that the glamorisation of tagging walls and trying to evade cartoon cops would inevitably encourage the youth of the city to immediately rush out and start spraying every piece of street furniture and bus with the help of a neon curly arrow. As reported in the November 2000 issue of Dreamcast Magazine (UK) and on Spong.com in September 2000, Suzanne Brier of the Milwaukee Common Council warned that Jet Grind Radio would "...lionize taggers as creative artists."

There are 9 million bicycles in Tokyo-To.