Rare Dreamcast Premiere Posters Surface On eBay

The UK launch party for the Dreamcast is the stuff of legend. I've heard many a recounted tale of booze and debauchery from industry types who were lucky enough to be invited, in some cases (rather interestingly) by means of a VMU with a 'golden ticket' attached:

Look who it is!

The event took place during the annual European Computer Trade Show (ECTS) in September 1999, where a private party was held at the Empire Theatre in Leicester Square, London. The thing that makes this private launch party so interesting is that a lot of fairly (now) extremely rare merchandise was handed out to revellers. How rare? How about 'I bet you've never, ever seen these' rare? Here you go:

The Dreamcast Premiere Press Kit

I was looking around on eBay a few weeks ago and stumbled across a rather unusual article from the Dreamcast's history. There were no bids and only a couple of days left, so I stuck a cheeky bid of a few pounds on said item. As the timer counted down, I thought I was going to score a massive win and acquire a piece of memorabilia I had personally never heard of before. I was wrong. Within the last few minutes, the bids came in thick and fast and even though I threw caution to the wind and put a whopping £35 on such a frivolous item...the auction ended at almost £60! What is this mystery object?  This: