"SEGA has no plans to get back into the hardware business, but we also want to protect our past and current brands. The trademark application was filed to protect our current and potential future use of the word DREAMCAST and to prevent other parties from using it in a way that could be confused or linked with SEGA," Sega of America PR Director Charlie Scibetta.
Hmm. Well I have personally seen a bunch variations of "Dream Gear" plug and play games on the market in the past and recently that look a hell of a lot like Dreamcast controllers. So I guess protecting the good Sega Hardware name makes sense.
And I suppose if Sega is going to release more Dreamcast titles on the current gen consoles via digital distribution it might spark another round of CYA (cover your assets). It might be cool to have "Dreamcast Brand" digital downloadable games.
...if I had a newer console anyways.
I feel bad that I will not be able to own a Dreamcast 2. Ah well, my North America Dreamcast game collection is not complete yet. And maybe one day I will be able to download some games on another console.