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Showing posts with label Sponsorship. Show all posts
Showing posts with label Sponsorship. Show all posts

The Beautiful Game

In the early days of the Dreamcast, Sega was riding high on a crest of positive publicity and the system was truly light years ahead of anything else in the console market. While Sega of America was kicking ass in the the US, the European arm of the company decided to take the crusade in a slightly different direction - to the packed stadia of the football world.

We have looked at Sega Europe's slightly misguided TV and print advertising campaign in the recent past, but one aspect of this assault on the subconscious of the 'casual' gamer was the decision to sponsor some of Europe's biggest football teams. And by 'football,' I obviously mean 'soccer.' Sega Europe sponsored four teams in total - Arsenal (England), Sampdoria (Italy), St Etienne (France) and Deportivo de la Coruña (Spain).