Another remnant from those strange days of early 2000s Dreamcast marketing has come to the fore. It's not widely discussed anymore, but Sega apparently sponsored the 2000 Ozzfest music festival, slapped Dreamcast logos all over the place and kitted out a load of trucks under the Mobile Assault Tour brand in order to raise awareness amongst the angsty youth of the day. $135 million well spent.
this TSSZ article from 2011. The article up for grabs here though appears to be completely unopened and unused (apart from when the Prince of Darkness graffitied it with a sharpie, obviously), and the owner claims to be the original recipient back at Ozzfest 2000.
the auction here.