I must admit that I only came across this image while lazily searching Google. It originally comes from the legendary but long abandoned UK:Resistance, and there's no other real information about the item's origins anywhere else on the internet. But here it is - a Dreamcast-branded first aid kit:
Maybe Sega was anticipating hoards of people literally falling over themselves/each other onto the pavement (also known as a sidewalk in America, apparently) to buy a Dreamcast and thought it best to cover their arses (so to speak) by issuing these kits incase a lawsuit came along? Who knows, but if you have one of these or know anything else about it, please leave a comment!