I want you to take a little trip with me down repressed memory lane. Cast your mind back. It's 2001. Everyone keeps telling you the Dreamcast is dead, but you're not having any of it. There are AAA titles still to come on the horizon, Dreamcast Magazine is still on the newsstand (barely), and you've got an eye on Lik Sang and Play-Asia for some exclusive import goodness. You're a true believer and you're not jumping the Sega ship yet (or ever).
But you have a problem. You can't stay tethered to your 15" CRT TV and curled up against the warmth of your precious blue swirl baby. You have to leave the house. You have stupid lectures to attend, and that interminable bus ride awaits. If only there was some kind of portable Sega device you could take with you to while away the drudgery of public transport.
You look to your shiny new Neo Geo Pocket Color, but it's just not Sega enough for you today. You look to your forlorn and dust-covered Game Gear lying under a pile of socks in the back corner. Those capacitors have blown and leaked and it's never coming back to life. In desperation, you fish out the VMU from your Dreamcast controller, but the batteries are dead and there's only so much of Voldo's Volleyball minigame you can take. Out of options, you trudge out into the gloom, resigned to your terrible fate.
Meanwhile, in Japan...