We have looked at Sega Europe's slightly misguided TV and print advertising campaign in the recent past, but one aspect of this assault on the subconscious of the 'casual' gamer was the decision to sponsor some of Europe's biggest football teams. And by 'football,' I obviously mean 'soccer.' Sega Europe sponsored four teams in total - Arsenal (England), Sampdoria (Italy), St Etienne (France) and Deportivo de la Coruña (Spain).
"SEGA Europe's sponsorship of Arsenal, St Etienne, Sampdoria and Deportivo de la Coruña is a hugely successful and beneficial cross European campaign. Close association with some of Europe's best known teams and branding on leading European players positions the Dreamcast brand as highly inspirational.
Reaching a massive audience on a daily or weekly basis through media exposure including TV and national press, the sponsorship campaign achieves huge Dreamcast brand awareness within the core target market."
- Dreamcast Premiere Press Kit
- UEFA Striker - passable (no pun intended)
- Sega Worldwide Soccer 2000 - bad
- Sega Worldwide Soccer: Euro Edition - bad
- UEFA Dream Soccer - bad
- European Super League - bad
- Virtua Striker 2 - Not bad, but not really suitable for the home
- 90 Minutes - laughably poor
- Giant Killers - a basic management game
- Let's Make A J-League Soccer Club - erm
In light of this shocking expose, we'll just have to make do with these images of the Dreamcast and Sega logos getting their brief spot in the limelight. On this subject, the Dreamcast's stable of football (NFL) titles is truly stellar. Once I've got my head around the rules, I'll be bringing you my thoughts on those, too.
|From the Dreamcast Premiere press kit|
|"Where's the second analogue stick, Thierry?"|
|Tony Adams 'enjoying' Sonic Adventure|