When Sega released the Dreamcast on November 27, 1998, they kick-started the 128-bit generation, or what would now be known as the 6th Generation of gaming consoles. After years of working on a 'Saturn 2' to beef up the 3D capabilities of their flagship device in response to Sony's all conquering (but ageing) PlayStation, they were primed and ready to go to contrarily sweep away their recent history of failure to reclaim the lost throne in the West and also to build upon their newly found and long sought after success in the East.
It seemed like a good idea to get in early; to build up a good quality software library over the coming year to potentially have the edge over what would turn out to be a lacklustre collection of launch games for their sword of Damocles weilding rival lurking just beyond the horizon. However, despite tempting the masses with a veritable smorgasbord of very tasty gaming treats, they underestimated the patience (and brand loyalty stubbornness) of the average consumer, who were prepared to wait for the privilege of buying a "free" DVD player with their “emotion engines.”
To add insult to injury, there were further unintended consequences from getting things off to an early start. The decision to use standard Compact Disc jewel cases for Dreamcast games in Japan and the US was simple, elegant, sensible and unpretentious. There was no stigma associated with the jewel case in Japan, as it was the de facto standard for just about all the recently successful video game systems (with the exception of Nintendo's bewildering use of flimsy cardboard boxes), including but not limited to the NEC PC Engine, Sony's PlayStation and Sega's own Saturn, which was not the downtrodden aborted foetus that it became in the West, but a glorious golden child that was much loved in its home country.
I imagine that Saturn games and Dreamcast games sat proudly side-by-side in Japanese game stores, much like how the Master System and Mega Drive games would be joined at the hip in PAL territories during the early years – a state-of-the-art older brother pushing graphical prowess to the cutting edge, alongside an entry-level younger sibling who offered a large back catalogue of unique, simpler but no less charming games.
The jewel case was also well suited to the US market, as it created some distance from the bad history associated with the monstrosity that was the oversized Sega CD/Saturn plastic cases of old, and put the Dreamcast on equal footing with the reigning champ at the time, ensuring the new breed of casual playstation-era gamers wouldn't be confused by any unconventional game case designs. This was a victory for common sense, as Sega doesn't have a particularly good track record when it comes to designing their own game cases (the less said about the PAL territory game cases the better).
It seemed like a good idea to get in early; to build up a good quality software library over the coming year to potentially have the edge over what would turn out to be a lacklustre collection of launch games for their sword of Damocles weilding rival lurking just beyond the horizon. However, despite tempting the masses with a veritable smorgasbord of very tasty gaming treats, they underestimated the patience (and brand loyalty stubbornness) of the average consumer, who were prepared to wait for the privilege of buying a "free" DVD player with their “emotion engines.”
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Aw, what the hell, I don't got that long a lifespan anyway... |
I imagine that Saturn games and Dreamcast games sat proudly side-by-side in Japanese game stores, much like how the Master System and Mega Drive games would be joined at the hip in PAL territories during the early years – a state-of-the-art older brother pushing graphical prowess to the cutting edge, alongside an entry-level younger sibling who offered a large back catalogue of unique, simpler but no less charming games.
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It's surprisingly difficult to find photographic evidence of a glorious Japanese Saturn and Dreamcast retail display from the late '90s (or maybe my google-fu is lacking) |