Anyone remember that semi-decent Jude Law film eXistenZ from a few years back? What you probably didn't know is that Sega sponsored it's cinema release here in the United Kingdom in order to expose the Dreamcast to a wider audience. Want proof? Here you go:
What do you mean you can't see the Dreamcast logo? Look just under the big 'Z.' That is a Blue Dreamcast swirl, my good (wo)man*. Clear as day, that. Nice one Sega.
Also, top marks for sponsoring a film where everyone who plays games turns into a HOMICIDAL MANIAC with MENTAL PROBLEMS.
*Gotta be politically correct these days...but lets be honest, if there's a single female reading this page, I'll eat my own scrotum.